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Anime's media mix : franchising toys and characters in Japan. Marc Steinberg

Steinberg, Marc. professeur de cinéma [1977-...] 2012

Available at 33MQB MQB Bibliothèque de recherche (BD GEN (2) STE )

Title:
Anime's media mix : franchising toys and characters in Japan. Marc Steinberg
Author: Steinberg, Marc. professeur de cinéma [1977-...]
Subjects: Marchandisage de personnages -- Japon;
Personnages de bandes dessinées, dessins animés, etc. -- Japon;
Dessins animés -- Japon;
Séries d'animation télévisées -- Japon;
Mangas -- Japon;
Films d'animation -- Japon;
Character merchandising -- Japan;
Character toys -- Japan;
Cartoon characters -- Japan;
Animated television programs -- History and criticism -- Japan;
Animated films -- History and criticism -- Japan;
Comic books, strips, etc -- History and criticism -- Japan
Description: Copyright : the Regents of the University of Minnesota, 2012
Bibliographie pages 261-286. Notes bibliographiques pages 209-260. Index
Publisher: Minneapolis, MN London : University of Minnesota Press, 2012
Creation Date: 2012
Format: 1 volume (XVII-314 pages) : illustrations, couverture illustrée en couleurs ; 23 cm
Language: English

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